Society: Do we see a feminization of our Western societies? Analyzes on the marketing case of AdopteUnMec
Far be it from me to pass for an odious phallocrate but, AMHA, there are limits in equity and equality that are being franked and this with impunity ... but especially in the indifference of the French (yes it's from you that I speak) the most total!
I'm talking, some of you may also notice it, from the last campaign of Adopt A guy who literally shocked me: man actually becomes a consumer product for women (the object man what ... what ladies you have certainly suffered, so what is the purpose: you want to get back?), 1er shock ...
2meme shock: nobody is offended ... (I have seen or read no reviews in the media about this ...)
3ieme shocking element: this campaign was extremely massive, I would say that more than half of the billboards I saw in Strasbourg were showing it ... one wonders where the budget comes from ... on the national scale but listed Ardennes I did not see anything ...)
In short here 2 photos of illustration of this sexist campaign taken in Strasbourg the 14 August 2017.
Then of course we could argue about the humor of advertising, ok I accept but I am quite certain that the reverse iconography (the woman in the basket) would be attacked in any way possible (tag, justice, media ...) I do not know what association of "defense of the right" of the women ... (besides the defense of which rights?) Do not they have the same rights, at least purely legally speaking in France, that the men for decades ?)
The reminder and the correspondence is clear, had been the case with the pouch of the artist Saez (destroyed by the media, censored ...).
Photo that was clearly ironic since it accused the consumer society (ah yes it did not please either) and wanted to break the image of the woman object ...
In the case of AdopteUnMec, we are purely in a commercial advertising marketing message, it is much more serious ... in my opinion (we are logically more tolerant with artists ...)
Hey what guys, wake up there ... where will we be in 20 years?
I defend only equality, do not deceive yourself in reading this message and I adore women (except the pure and hard feminists whose methods assimilate to fascism and who believe themselves superior to men and reinforce still more the inequalities men women ... band of nazes ^^) ... but there is visibly in this campaign a degradation of the image of the man who does not indign anybody ...
Moreover, one can ask the question if the AdoptAneMeuf site would have been ... simply ... possible? (because also attacked from all sides)
And you? Dear Friends What do you think? I am completely beside the plate or is it really the company that slips there?