AdopteUnMec sexist

Society: Is AdopteUnMec's advertising campaign sexist and feminist?

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Society: Do we see a feminization of our Western societies? Analyzes on the marketing case of AdopteUnMec

Far be it from me to pass for an odious phallocrate but, AMHA, there are limits in equity and equality that are being franked and this with impunity ... but especially in the indifference of the French (yes it's from you that I speak) the most total!

I'm talking, some of you may also notice it, from the last campaign of Adopt A guy who literally shocked me: man actually becomes a consumer product for women (the object man what ... what ladies you have certainly suffered, so what is the purpose: you want to get back?), 1er shock ...

2meme shock: nobody is offended ... (I have seen or read no reviews in the media about this ...)

3ieme shocking element: this campaign was extremely massive, I would say that more than half of the billboards I saw in Strasbourg were showing it ... one wonders where the budget comes from ... on the national scale but listed Ardennes I did not see anything ...)

In short here 2 photos of illustration of this sexist campaign taken in Strasbourg the 14 August 2017.

Then of course we could argue about the humor of advertising, ok I accept but I am quite certain that the reverse iconography (the woman in the basket) would be attacked in any way possible (tag, justice, media ...) I do not know what association of "defense of the right" of the women ... (besides the defense of which rights?) Do not they have the same rights, at least purely legally speaking in France, that the men for decades ?)

The reminder and the correspondence is clear, had been the case with the pouch of the artist Saez (destroyed by the media, censored ...).

Photo that was clearly ironic since it accused the consumer society (ah yes it did not please either) and wanted to break the image of the woman object ...

In the case of AdopteUnMec, we are purely in a commercial advertising marketing message, it is much more serious ... in my opinion (we are logically more tolerant with artists ...)

Hey what guys, wake up there ... where will we be in 20 years?

I defend only equality, do not deceive yourself in reading this message and I adore women (except the pure and hard feminists whose methods assimilate to fascism and who believe themselves superior to men and reinforce still more the inequalities men women ... band of nazes ^^) ... but there is visibly in this campaign a degradation of the image of the man who does not indign anybody ...

Moreover, one can ask the question if the AdoptAneMeuf site would have been ... simply ... possible? (because also attacked from all sides)

And you? Dear Friends What do you think? I am completely beside the plate or is it really the company that slips there?

React below or read the rest of this debate on the forums: the sexist campaign of AdopteUnMec


8 comments on "Society: Is the AdopteUnMec advertising campaign sexist and feminist?"

  1. This logo is of course designed to make it react. But the niche of this company (Adopts a guy) does not frankly have enough to divert a civilization: a meeting site like any other.

    What saddens me is to see that you offended at the first opportunity to defend men (wake up, otherwise women will dominate us in twenty years), while there is a thousand reasons to be currently shocked by real problems of sexism towards women. I did not realize it a few years ago, but what seemed normal before my "awakening" on the subject now horrifies me. I wish you, and I wish all men, to have this feminist awakening as well. In short, we men still dominate society so much that I do not find it very wise to ride on our great horses to defend "our" cause.

    1. Hi Gael,

      I am especially offended by the difference in treatment that he could have with a reverse image ... which would not be tolerated at all! There is a real unequal treatment ...

      Rare are those who are offended but here is another example:

      The tone is quite frank spoken because it is the introduction of this topic on the forums, I invite you to read it because there are more developments:

      I do not think that society (at least western) is so dominated by men that you say: at home it is very often the woman who makes big decisions ...

  2. And here is a very concrete example from:

    Here I bring water to the machismo ambient

    In my (big) box the boss has become fashionable by making women climb and / or by hiring outside ....

    This is called affirmative discrimination and therefore artificial in essence.

    The majority of these new managers, who were totally unpopulated, drowned, confusing authority and authoritarianism, harassing subordinate men and women for the misfortune of the whole edifice: the box, themselves, men and women under their hierarchical authority.

    In short, a great mess for everyone.

    Result: after 1 then 2 some failures were put up, others "turned" with elegance, ie recasée to the competition or in the group like hot potatoes.

    On the ben lot ... it's as if the normal selection had played 20% approximately proved to be suitable for positions
    Exactly as if we had climbed a single blow of a single 100 guys unprepared for the management there would have been 20% who would have done so.

    In the end we regressed because we lost time, we caused tension, absenteeism, resentment or even hatred (I do not know if it is a characteristic of the female but I do not know a single subaltern women ready to forgive the evil that was done to them in particular because the damage has repercussions in ricochet on their family circles, often sacred, and with reason, in our ladies)

    We just apply modes without any discernment or reflection of any kind just to do well to say that we have 50 / 50 of women managers.

    Instead of slowly evolving this percentage we put a big boost by doing anything to finally serve what to the 1er chief ??? The cause of the women themselves.

    Those that have been fired are destroyed because their reputation will follow them 10%
    Those that have been put up are destroyed (except the salary anyway) because they are well aware that they have failed. 10%
    Those who are still in position and who are unfit are morally exhausted because they have the majority of their teams back 30%
    Stay about 30% who try to manage at best without making too many waves
    And the 20% who deserved their promo who are unanimous

    We should have promoted these 20% there
    Well train and prepare the following 30% with expected managerial takeover in about 3 years
    And select severe in the 50% by making them progress in small touches and see how it went
    Exactly as we have done so far without any gender discrimination.

    Not to mention that in order to reach the quotas, some of them ... were not really starting, saying that if they did not accept their promotions, their careers would be damaged ...

    In short, pure stupidity.

  3. One day I wanted to sort my waste at work. I put my plastic bottle in the yellow bin and my handkerchief in the trash bin. Then the surface technician passed, she emptied both garbage cans in the same plastic bag. So it's good eh, let's stop getting drunk with ecology now!

    Does it seem to me absurd what I wrote? Yet in the example of your workplace you use the same kind of reasoning to imply that feminism is useless.

    You know, feminism and ecology are two very similar fights. In both cases :
    - some people know the problems and fight to change things
    - others are not aware but it would be enough to explain to them that they change their behavior
    - and the latter refuse to see the truth and minimize the problems

    Choose your camp!

    I also need to redefine what feminism is. It is not a question of trying to make women superior to men, it is about aiming for equality. To make women feel as good as men in our society. This is not the case. There are countless inequalities, large and small, that most of us, men, are not aware of. For that you have to learn, you have to listen. Maybe you do not have the right sources of information?

    A problem is a REAL problem for the person experiencing it. Why do not people who are not affected by a problem always tend to minimize it? The right reaction to having, when you're not concerned yourself, is to listen to these people and listen to them, or even try to believe them. To help them, for the bravest. Same for all forms of discrimination: skin color, disability, age, sexual orientation, etc.

    Unlike the cliché often conveyed, feminism is not a case of hysterical women, thirsty for revenge or whatever. It is a fight for a more just world and concerns more than 50% of the world's population. Anyone supposed to bear this fight, or at least sympathize with his ideas. And yet 50 other% of the population pretends nothing. So yes, we can be a man and be a feminist. I even want to say, we must.

    The parallel with ecology once again makes sense: the cliché about the ecologists who do not wash and live barefoot in the middle of his sheep. But one can be an ecologist and be a city dweller. The earth would go so much better if everyone was an ecologist.

    I doubt that my message is bearing fruit immediately. Your first reflex is going to be to want to defend you, like any person whose deep convictions are attacked. But I hope I planted a little seed and let your intellectual curiosity finish the job in the months or years ahead.

    PS: Regarding the French language, if things were reversed, would not get tired of hearing that "Géraldine and Christophe are very beautiful". While there is more serious problem on earth, but do not forget: if you are not concerned by a problem, avoid to minimize it.

  4. I agree with you. But, personally, I defend respect for man-woman differences rather than complete equality. The latter is illusory except at the legal level.
    Let's highlight the differences between the two sexes and give them more value. Watch how a woman becoming a mother is devalued in our society as she gives birth to a new life.

    1. I also agree with you ... each sex has its strengths and its disadvantages and want to seek the perfect equality (not legal) is a utopia!

      Only I fear that some feminists (the "pure and hard") do not want equality and have no respect for the masculine ... they want to crush "the masculine" whatever the consequences with a hatred visceral I have misunderstanding ... Can be as a "revenge" against the past (an era they have probably never personally known ...) ??

      The recent example of inclusive writing is a fine example of the absurdity of perfect equality:

      We will always always be different, all the same (hulalala that it is painful the inclusive!)!

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