Sustainability Week


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The sustainable development week

One way to encourage citizens, communities and businesses to change their habits to conserve the planet and climate.

This term originates from the Earth Summit in Rio in 1992, looks better known to the public: it is to combine economic growth, social progress and environmental preservation.

"In 2002, only 9% of French people were aware of this notion, today 50% say they know the word and 40% can give the definition. The term is indeed in common use, "said the Minister of Ecology, Nelly Ollin. "The theme is starting to make sense," recognizes Christian Brodhag, Interdepartmental Sustainable Development Delegate. The latter admits more "dubious about the behavioral changes" that this week of events, organized for the fourth year in a row, provokes.

In this case, almost 1400 initiatives, twice last year, were selected.
There will be exhibitions, open days, a series of conferences and symposiums and field activities: promotion of cycling or water savings in car washing, labeling "sustainable development" in villages of less than 2000 inhabitants. This will be supported by a radio and television campaign campaign, and the distribution of posters and brochures on everyday "citizen actions", one of which, in the colors of Babar, is for 4-8 years.

MEDEF (employers) in the field by launching a guide than a hundred good practices for businesses. They are increasingly likely to communicate on sustainable development.

The Ministry of the Environment is considering the possibilities of extending the "energy label" already applied to cars and household appliances to other products. Purpose: Report their carbon dioxide value (CO2). For example, counting and displaying greenhouse gas emissions on a container of strawberries imported from the end of the world off-season. In the meantime, "consumers to be responsible," says the Minister of Environment.

Ethicity, a consulting firm for companies in the field of sustainable development, conducted a survey on the state of mind of the French opinion on the issue, by interviewing 4500 representatives in March. One in two "feels concerned by the state of the planet," explains Ethicity. 83% indicate having become aware of their power of action through their purchases. And more than 20% think that you just have to consume less. If nothing responds to these concerns, the agency warns, "we run the risk of seeing the biggest consumers opt for decay."


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