Active as a Webmaster for more than 15 years, I start asking myself a lot of questions about the relevance of Google's SEO (called "Google SEO"). Here's an article about Google's Search Engine Optimization (SEO), which seems to be "going crazy" at the moment ... at least in French in the text.
When I probe my entourage, many tell me that in recent months, they have more and more difficult to find relevant results on Google and we must look deeper and deeper to no longer fall on the results of shit ".
What is a shit result? A futile page that does not fit into the details of a subject, and that even once has nothing to do with the subject, (see examples below). These are often sites with commercial connotations whose referencers (made by "small" Africans, Indians see Chinese ...) have certainly abused SEO techniques and Google has not been able to detect and counter them. We pay perhaps today the penalty algorithms of the genus Panda, Pinguin, Google's Pigeon (the specialists will follow) etc ... finally too much optimization kill optimization? Or Google, too much to diversify, has turned away from his core business? Perhaps? In any case one thing seems certain to us: today, no one understands the functioning of Google version 2016 and those who claim to know it are not ... good commercial! By dint of too much want to remain a "black box" and lack of transparency on its research methods, Google seems to go to suicide ... at least for its part "search engine" ...
Some analyzes from reflections of this topic: Google he gets mad?
Listing of current Google defects via some examples we've seen (there are probably many others):
- On the news: most front pages of sites are now major media sites (mainstream newspapers, TV ...) and that (re) pump continuously and mutually the same information (often copied / pasted AFP ) with very little work and thought even less of investigation ... ..a simple search sufficient to realize and independent blogs whose analyzes are free and often more relevant than those of the Main Stream Media have really their place at Google
- Redundancies on the same domain name, before Google did not give a single result in the same field on the first page, and this time finished and heavily leaden appropriateness and timeliness of research! Example Image:
- The short words called "separators" ("of", "of", "the", "the" ... etc) ... were not supposed, historically, to change the Google results (and that's logical!), It's has become wrong, see the example above, which also has a temporary bug that gave no results and when there are results: the relevance is bad, 3 of the first links being commercial paramotor schools while the term of the research is pure scientific!
- And the more "beautiful" for the end: Google TRUNKS and TRANSFORMS THE WORDS you type. Excuse me, but it becomes big no matter what (or not, see conclusion)! The example below shows that Google, of its own sandstone, equates "wing" with "island" (which moreover does not exist in French since it is island ...) ... and again on a research with connotation scientist gives a "banking" result that has nothing to do (but let's admit that the search terms were very "short": I was looking for the lift rate, Cz, of a wing of a glider model: the K8 )
Conclusion? But what happens ... but what happens at Google? (Unknown inside)
Difficult to objectively answer the question, I'm not Google engineer! Even if I was I began to have serious doubts about Google's ability to understand himself: there 200 incoming parameters into account in the Google SEO so imagine having to solve an equation to 200 unknown to human mind ...
I can only make assumptions!
One can ask whether there is a will behind this decline in relevance or whether it is simply the engine that is technologically surpassed (by over-optimization, too many bad sites, a willingness to let too many diversity, too simple ... etc etc ???) ... the second assumption is understandable, the first is much less.
If I were Google and I wanted to enter into economic war with foreign powers, it would be very easy to damage the results voluntarily, we could estimate the lost time (thus GDP) not quickly find information on to professional use (information that was before a few clicks). This is a hypothesis, certainly a little paranoid and unlikely, but that is compatible with the concept of technological monopoly Google has ...
That's why we titled the Friendly User to User Feindly (feind = enemy in German).
Google is no longer my friend!
The historical phrase "Google is your friend" may be redefining ... at least currently, either Google continues to shit or he pulls himself together ...
Finally, some major media talk about these failures leading global search engine failures we think pretty serious ... For now we have found that on the terms in French ... remains to be seen if this concerns the entire search engine (to be continued ... here or elsewhere ...)