Marketing Study on Women wishes in matters of automotive

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Woman competence center and Automobile of the university of the lower Rhine (Niederrhein) was realized for the first time a study throughout Germany OFFICE OF 1200 conductive, probing the wishes, preferences and needs of women in matters of automobile.

"The female index" realized during a marketing seminar under the direction of Prof. Dr. Doris Kortus-Schultes issued multiple and practical advice to improve customer approach at dealerships and garages.

The preferences and expectations of other groups are also reported. The study presents eg the criteria of choice for buying a car: the properties that are important to the women interviewed are low consumption, safety, comfortable seat for the back, a beach and a spacious rear threshold low chest. In terms of design they prefer cars rather small, simple and discrete.

The warranty terms and a spacious trunk for them are more important than the brand of the car itself. The color is metallic silver color as their preferee for men. For the interior, the seats they prefer easily cleanable.

Contacts: Prof. Dr. Doris Kortus-Schultes, tel: + 49 212 33 18 00 or 49 21 6118 6809 +
Sources: Depeche IDW, Press Release Hochschule Niederrhein.


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