Paul H. Ray, Sherry Ruth Anderson
(2 February 2001) Yves Michel

Summary
In the USA, and throughout the Western world, we are witnessing the rapid emergence of a group with new values, the Cultural Creatives. They already represent 26% of the American population. They happily combine ecology, organic food, personal development, alternative medicine, with social involvement, feminine values ​​and a spiritual dimension. The sociological origin of Cultural Creatives is to be linked to the social movements of recent decades….

Econology comments
Sociological analysis of the social and spiritual transformation of today's society. This book provides a better understanding of how and why a company can accept new ideas (notion of critical mass) ...