Grelinette wrote:I was often surprised to hear that it was better to ease off on R&D to rely more on Marketing!
Very good comment my dear greli! To have trained as an "energy mechanic" engineer between 1998 and 2001 ... marketing we had done very little (I vaguely remember accounting and industrial psychology courses ... this is what brought the more marketing).
In fact, we were trained as a performer more than a manager or an entrepreneur (which I tend to be personally), so develop and implement specifications, do sizing and various checks but not at all to develop the marketing strategy ...
So the training had to evolve ...
Unfortunately, that does not surprise me, I am still part of the "old guard" and have not had the right to this kind of speech ...
In Western Europe, we produce less and less industrially ... except in the food industry and high technology. I recently learned by chance that the Deville stoves had disappeared, yet they were quite famous! Another "French industrial history" which collapses ... It saddens me,
France is killing all of its industrial heritage ... so it is "logical" (but sad all the same) that the formations adapt ...
So really
your remark does not surprise me at all.
Small marketing parenthesis: I am watching the good Madmen series that I recommend to all, it follows an advertising agency during the years 60-75 ... it is especially for the evolution of society in these years that c 'is interesting.
For example: they had to adapt to the arrival of TV, obviously some old decision-makers of the agency did not believe it at all at the beginning, we also saw the assassinations of Kennedy and Luther King, the beginning of the end of racial discrimination, we also see that money was flowing freely at the time (a designer-creator executive could buy an apartment in New York for 18 months' salary ... in short in less than 3- 4 years taking care) ... in short historically it's done well! Ah yes and what did it booze in the offices (on this point it reminds a little of the very good also 99frs with Dujardin) !!
3 TOP10 of the series: