Auchan unpacks the fruits and vegetables of its producers

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recyclinage
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Auchan unpacks the fruits and vegetables of its producers




by recyclinage » 01/08/09, 17:28

Auchan unpacks the fruits and vegetables of its producers

Saturday 01.08.2009, 04: 47 - The Voice of the North
In front of Auchan and the market, customers are lining up to buy fruits and vegetables. In front of Auchan and the market, customers are lining up to buy fruits and vegetables.
| ECONOMY |

To help French producers dispose of mature fruits and vegetables, the Ministry of Agriculture allows supermarkets to be sold at unpacking. Yesterday, today, Friday and next Saturday, they can install a "market" in their parking. Carrefour Market does not participate. Auchan, yes.

BY CÉCILE RUBICHON

bethune@info-artois.fr "Come on, ladies, do not hesitate," shouts a woman in front of a wall of boxes. Full of melons, nectarines, apricots, carrots, salads ... If customers did not all grow red and green carts, we could believe in the market. "The smell comes out, it's a market atmosphere," says Julien Leroux, manager of Auchan's fruit and vegetable department. "That's the whole idea of ​​unpacking. "Make people want to buy. Attract the view (just in front of the main door, you can not miss this ray in the open air), smell, hearing. A facilitator helps customers choose their melons and other fruits, offers them tastings. She plays the primeurs, but her role is incomplete. She is a cashier without a cashier.

Marketing that works well. "It does not stop, it has boosted sales," says Julien Leroux. However, some customers have realized: between the prices displayed on the parking and those who are hung above the fruit and vegetables section, inside, there is no difference. "Otherwise, it would be self-competition, it's forbidden," says Julien Leroux.

Philippe and Annie Dubout came just for this sale unpacking. "Yesterday (Thursday), while shopping, we saw posters. We came to help the producers. But we thought it was the producers themselves who sold their products. It's a little misleading. They wonder "if they (the distributors) do not profit a little". Less than usual. Auchan also wants to "help producers cope with this year's overproduction and declining consumption." By lowering its margins. From 15 to 20% on average, they are currently reduced to 5 or 10%. "We sell almost at cost," insists Julien Leroux. To quickly destock fruits and vegetables harvested in bulk, supermarkets also play on quantities. "The lot policy". For example, yesterday tomatoes were sold in boxes of 2,5 kg. And beans 2 kg.

Auchan goes even further, wants to be generous with all producers, not only those in the South. Melons, peaches, apricots, zucchini, leeks, garlic, tomatoes, artichokes ... The Ministry of Agriculture has drawn up a list of varieties to sell urgently. It includes few specialties of Nord - Pas-de-Calais. "In general, we are allowed to sell unpackaged French productions. A small Bethune farmer told us that his salad field was well drained too. Then the distributor takes care of him "give a little help". As a result, in seasonal fruits and vegetables, the customer has a choice almost as wide as inside. •








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recyclinage
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by recyclinage » 02/08/09, 10:22

Unpackaged sales of fruit and vegetables authorized at the end of the week



The client is satisfied: "I saw that yesterday by the way, so I came back this morning". And hop ! A plate of 2 kg of peaches, two melons, and a net of 5 kg of potatoes. All for 7,40 euros. In the parking lot of the Géant Casino in Villefranche-sur-Saône, the bill is softer than usual.

The brand is indeed part of the few that benefit from the authorization of the Ministries of Agriculture and Trade, namely to sell low-priced fruit and vegetables at the unpacking, that is to say in a place traditionally not intended for sale.

Performed Friday and Saturday, the operation will be renewed the same days next week. Bernard has also made his choice. He thinks it's not very expensive. "About the same as on the market," he gauges. This customer knows that it is about selling the stocks. Particularly abundant this year, the products have indeed struggled to leave despite prices softer than last year, especially on melons and apricots.

Departments made this decision to empty the pallets past due. "Stimulate demand to rebalance the market for the benefit of producers," says the Federation of Commerce and Distribution Companies. "It's a solidarity operation with producers," says Éric Duthel, manager of the store's fruit and vegetable department. Here, we have committed to selling 2 000 melons a day, instead of 800 an average day ... to one euro only.

All fruits and vegetables sold in the car park come from France. Negotiations are at the management level of the sign. According to our information, it has negotiated a few cents off the producers. But the economy (for the consumer) is achieved mainly because the supermarket agrees to reduce its profit margin, closer to 10% than 15 20% on average. The operation will be repeated in various stores next weekend.








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MadPenguin
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by MadPenguin » 02/08/09, 16:59

"It's a solidarity operation with producers," says Éric Duthel, manager of the store's fruit and vegetable department. Here, we have committed to selling 2 000 melons a day, instead of 800 an average day ... to one euro only.

: Shock: A solidarity operation with producers ???? We must stop making fun of the world (to remain polite). It seemed to me that when a supermarket temporarily lowered its margin on a product or type of product it was called a product of appeal. It is used to attract customers to his store and thus achieve a better turnover.
* Lerc is quite fond of this type of operation especially on fuels. Yet it does not seem to me that the purpose in this case is to sell a too big stock of oil in the process of perishing!

Especially as ...
According to our information, it [the central purchasing] has negotiated a few cents off the producers.

Producers who have already trimmed a lot of their margins must still make an effort. Note that here we are talking about a few cents trimmed while for the decline in margin granted by the distributor is given in percentage. This is the best way for the reader to not be able to calculate who, the producer or the distributor, is making the greatest effort.
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