262,5 grams of CO2
This is the environmental impact of a small bottle of glass beer (25 cl) Heineken.
From the ear of barley to the treatment of packaging through the fridge pepper ... sorry, the consumer, 100 ml of beer weigh 105 grams CO2 equivalent on the planet. Brought back to the size of the bottle in question (25 cl), we obtain: 262,5 g. eq. CO2.
Unsurprisingly, the most greedy step is the extraction of raw materials from packaging and their manufacture. Glass bottle, labels, capsule and cardboard pump 43% of the balance sheet. Nevertheless, the whole is composed of 79,3% of recycled materials and is recycled at 100%.
The agricultural stage represents barely more than 10% of the environmental weight of the beer. The life cycle analysis is signed by BIO Intelligence Service, a consulting firm specializing in the environmental assessment of products.
Because the Dutch brewer, first in turnover of sales in France, counts among the 150 voluntary companies to try the environmental display. Voluntary ? The measure promised in September 2007 is, in fact, no longer mandatory. Remember, the Grenelle 2 law provided for its generalization to 1er January 2011. After the final vote of the text at the end of June 2010, there remained only one experiment of one year.
But "it is essential to move towards new modes of information on the environmental impact of consumer products," said Patrick Villemin, chairman of the sustainable development committee of Heineken France, in a press release. That's why the group has the big game: dedicated section on its website: online questionnaire to collect consumer opinions, flash-code in hypermarkets to access the web page containing all the information on the impact of the small bottle of beer.
Heineken France has set itself the goal of "becoming the greenest brewer-distributor by 2013 and [keeping] a head start in sustainable development". Our suggestion to help them: go organic. Which, in the beer industry, flows in a trickle.
Source: http://www.terraeco.net/262-5-grammes-de-CO2,19585.html
ps: interesting we have almost the mass parity (1g of beer = 1g of CO2)
to compare to other drinks ...
