The ecological houses project ikea, viable in France?

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cristalfragile
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The ecological houses project ikea, viable in France?




by cristalfragile » 09/01/08, 13:13

Hello as part of our master's degree in International Marketing, we are carrying out a study on the viability of Ikea's project to build ecological houses (Bokloks) in France.
If you have a minute, it would be great if you answered these few questions: Thank you !!!!



I. Information sheet

1) You are:
a man ⃥
a woman ⃥

1) How old are you?
Between 25 and 35 years old ⃥
Between 35 and 45 ⃥
Between 45 and 55 ⃥
Between 55 and 65 ⃥
Between 65 and 75 years old ⃥
Over 75 ⃥

3) What type of profession do you practice?
Farmer operators
Craftsmen, traders and business leaders
Managers and higher intellectual professions
Intermediate professions
Employee
Workers
Retirees
Other people without professional activity

4) What is your level of education?
Less than bac ⃥
Bac level ⃥
Between bac +0 and bac +2 ⃥
Between bac +2 and bac +4 ⃥
Between bac +4 and bac +5 ⃥
More than 5 years / several diplomas ⃥

6) What is your marital status?
Single ⃥
In cohabitation ⃥
Married ⃥
Divorced ⃥
Widower ⃥

7) Do you have children?

- If yes how much?
............................... ...

If not, do you plan to have them in the next 2 years?
- Yes
- No

8) You live :
- In Apartment
- In a house
- In rural area
- In Urban area
- In peri-urban area

9) What is the approximate square footage of your home?
- Less than 50 m2
- Between 51m2 and 100 m2
- Between 101 m2 and 150 m2
- More than 151 m2


II. Real estate investment

1) Do you plan to buy a property in the next 5 years?
yes ⃥
no ⃥
I don't know ⃥

4) Rank these housing purchase criteria in order of importance (1 = most important. 8 = least important)
Area ⃥
Distance from your workplace ⃥
Price ⃥
Housing aesthetics ⃥
The neighborhood ⃥
Existence or not of a garden ⃥
Comfort / practicality
Ecological dimension

6) Are you satisfied with your current housing situation
Yes
non


III. Ecology

1.Have you ever heard of eco-friendly homes?
yes ⃥
no ⃥

2. Have you ever bought an ecological product?
yes ⃥
no ⃥


3. During this purchase, was the ecological dimension of the product the main reason for the purchase?
yes ⃥
no ⃥

If not, what other factors have played a role? (only one answer possible)
product quality ⃥
price ⃥
the impression of doing a good deed ⃥
the style / beauty of the product ⃥

4. Are you prepared to pay more for an ecological product?
yes ⃥
no ⃥

If so in what proportion?
5% more expensive
10% more expensive
20% more expensive
30% more expensive
40% more expensive
5% and more

5. Would you buy the following products?
Organic coffee ⃥
An organic T-shirt ⃥
A hybrid car ⃥
An ecological house ⃥


IV. IKEA

1) Do you know the Ikea brand? ''
yes ⃥
no ⃥

2) Are Ikea products quality products?
yes ⃥
no ⃥

3) Would you trust Ikea to build a house?
yes ⃥
no ⃥



V. Our product: IKEA ecological prefabricated houses


1) Have you ever heard of IKEA eco-homes?
yes ⃥
no ⃥


2) Have you ever heard of IKEA manufactured homes?
yes ⃥
no ⃥

3) The Ikea prefabricated house whose cost is estimated between 148000 and 222 euros is in your budget
yes ⃥
no ⃥


4) Are you prepared to pay more for a house if it saves you energy in the medium term?
yes ⃥
no ⃥
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Christophe
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by Christophe » 09/01/08, 13:32

I'm gonna sound brutal but sorry I'm not taking a survey for ikea, champion of disposable at expensive price...

A house at 148 € is huge ... because you have to add the price of the land ... and surely the VAT ...
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cristalfragile
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by cristalfragile » 09/01/08, 13:38

No, but we are interested in your answer!
In addition, we do not work for Ikea, we just chose this brand at random. You highlight two problems that we had already sensed:
-Low credibility of Ikea products in terms of quality
-Deterrent price!
So thank you!
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by Christophe » 09/01/08, 13:47

Even if you are not paid, your study will help Ikea ... that's pkoi it bothers me ... come on I will still help you to do your "marketing" education ...

Ikea and Lidl pose the same basic problems that ultimately impoverish the population... without her realizing it on the contrary (she will think she gets rich by buying in this type of store) that's the most deceptive thing that makes them successful ...

Besides, the colors of the Lidl and Ikea logos are so similar that it may not be a coincidence ...

Here I will also have some questions too:

a) Out of € 100 excl.tax collected by Ikea, how many euros are used for employees' salaries? In other words: when I give € 120 to Ikea, how many people does that support? *

b) What is the% of furniture or objects made in Europe?

c) Average employment period at Ikea?

Subsidiary question: average lifespan of ikea furniture?

* answer to be compared to that of less industrial furniture and a craftsman
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cristalfragile
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by cristalfragile » 09/01/08, 13:50

Ikea will never see our study, it will remain as part of our marketing course at the university. The only use of the survey will be for our school work.
But I can understand your reluctance to give your opinion on this brand. Thanks anyway
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by Christophe » 09/01/08, 13:53

Well in this case it's a little different but pkoi have chosen IKEA then? Can you tell us more about this Ikea project?

Otherwise you can not say that I did not give my opinion on this "brand" ... wait for the opinion of other members you will surely have answers to your survey ...
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cristalfragile
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by cristalfragile » 09/01/08, 13:56

In fact, this is a project that Ikea is really going to launch in France. The first "Bokloks" have already been sold with great success elsewhere in Europe. We thought it would be interesting to see if a brand like Ikea could successfully launch ecological houses in France or if it would not be credible as an "environmental promoter". Your answers already give us some clues ...
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cristalfragile
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by cristalfragile » 09/01/08, 13:58

For more information on these "ecological houses", Ikea has opened a site: boklok.com. I give the link for info of course, not at all for sponsoring :)
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by Christophe » 09/01/08, 14:01

Ah I was not aware ... well if it worked in Europe pkoi it would not work in France?

Go see the site ...
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by I Citro » 09/01/08, 16:13

: Arrow: Again, here is a misuse of the term ecological industrial printing process.

The mode of operation of large-scale distribution is "anti-ecological" by nature. Consequently, products marketed by mass distribution must not display the adjective "ecological" attached to their products.

It sounds like extremist speech but you have to be HONEST! : Shock:

An "ecological" house emits as little CO2 as possible during its manufacturing process and, ideally, stores CO2.
For this we use materials such as natural wood instead of composite wood or agglomerated with petrochemical glues (preferred material used by IKEA) and above all we save CO2 emissions "gray energy" that are transport by using LOCAL resources !

Finally, the price of genuinely ecological constructions, for example in wood frame, raw earth, straw or other insulation made from plant materials, in addition to storing CO2 and therefore allowing a negative CO2 balance (excluding gray energies) and offering thermal comfort superior to "traditional" constructions is incomparably less expensive.

€ 20 to € 000 including tax are possible prices with very economical materials such as straw or raw earth.

A friend of mine built his main residence out of wood for
€ 15 on land in the countryside (agricultural land) on which he obtained a building permit.
His "chalet" placed on concrete blocks, considered "removable" exempts him from property taxes!

In addition, the EDF connection costing more than € 3000, it has invested in a wind turbine (+ soon solar panels) and a generator for less than € 2500 and is therefore relatively autonomous in energy. 8)

Its housing budget is ridiculously low, far less than what a lot of people spend on a single car! : Mrgreen:
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