The cruise boom
A report by Michel Guétienne and Frédéric Bohn
More and more French people are attracted to cruises: this year, nearly 300 will embark on one of these floating hotels. Formerly reserved for an elite, this type of travel is democratizing at high speed. To attract a younger and more family-oriented clientele, major cruise lines are banking on the "holiday club" atmosphere, increasing the number of leisure activities on board and offering increasingly attractive prices. On board, the traditions in force on the liners of yesteryear have gradually given way to the notion of mass tourism. For a week, a team of Special Envoy traveled the Mediterranean on one of these sea giants. Through the portrait of some of the 000 passengers on board, we wanted to understand what pushes these French people to take to the sea.
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