It may be time to make something else so that it does not depend solely on a losing business.
Certainly! Hence the group's banking activities.
On "simple and light" cars, I have already answered above ...
What you report, Jlt22 is to nuance strongly: the hexagon is a saturated market and most of the sales development is now done outside Europe (source: the official website PSA).
chatelot16 wrote:peugeot has started making coffee grinders ... he has had to change several times to become what he is today
the price of oil will not stop rising ... we will end up consuming fewer cars
it may be time to make something else so that it does not depend solely on a losing business
and as long as we continue in cars it is urgent to make light and simple cars that a number of customers are desperate to
it's hard to see a manufacturer complaining about not selling enough, and still ignoring some of the potential customers!
Is the Islamic Republic responsible for the ills that PSA is currently experiencing? Since the announcement last Thursday of a plan to cut 8 jobs and the closure of the Aulnay-sous-Bois factory, the CGT delegate of the site, Jean-Pierre Mercier, has repeatedly said that it was the end of the group's activities in Iran that weighed on him. "For the first half of 000, there was a drop in sales of 2012 vehicles compared to 240," said CGT delegate from Aulnay to Point.fr. "Now that figure includes the 000 vehicles Peugeot should have sold in Iran."
Thus, according to the union representative, by withdrawing losses linked to the Iranian market, Peugeot has only suffered a drop of 40 vehicles since the start of the year, ie less than 000%. "We are far from the 1% announced by the company," protested Jean-Pierre Mercier. "If the management had explained this, he continues, it would have been much more difficult for him to announce the plan to suppress Aulnay". A decision all the more damaging as, according to Jean-Pierre Mercier, "this is not a problem of competitiveness, but a political decision not to sell to Iran".
Business in the country of the mullahs
Present in Iran since the days of shah, Peugeot is doing very good business in the land of the mullahs. With 455 000 vehicles sold in 2011, the Islamic Republic represents, behind France, the second market in the world for the lion brand. These cars - Peugeot 206 and 405 - are delivered in assembly kits, assembled in its plant in Vesoul (Haute-Saône) before being shipped to Iran. On the spot, they are assembled by Iran Khodro, main Iranian manufacturer, which ensures the production and the marketing of the vehicles. However, this idyll has recently been thwarted by international and European sanctions on Iran's controversial nuclear program.
At the end of February, the French group decided to "freeze its activity" in Iran, that is to say to temporarily suspend its deliveries of kits. "The strengthening of sanctions against Iran, in particular the collaboration between Iranian and Western banks, made it impossible to finance these exports," a PSA spokesperson told Point.fr. Thus, between the first half of 2011 and that of 2012, the number of Peugeot vehicles sold as spare parts worldwide fell by 31,1%, a large part of which relates to exports to Iran.
General Motors pressure
According to economist Fereydoun Khavand *, European sanctions have effectively made it difficult for Peugeot to be paid by traditional means, that is to say bank. But it would be especially the recent merger of the French group with the American firm General Motors (GM, which entered at the end of February up to 7% in the capital of PSA, Editor's note) which would have precipitated the decision to break with Iran. "One of the conditions of the agreement was indeed the severance of activities with Iran," said the Iranian economic specialist.
"An American financial lobby, United Against Nuclear Iran (" United against a nuclear Iran "), asked us to cease our activities in Iran", assures for its part the spokesperson of PSA. "But we told him that it had already been done before the alliance," he said. "Regarding the suspension of our activities with Iran, he continues, it is only the impossibility of financing that weighed in the balance." However, a well-informed source told Point.fr that Peugeot did indeed have to show GM's white paw on Iran before the deal was signed. "It was the Obama administration (the federal state owns 60% of GM, editor's note) which imposed the severing of relations with Iran," the source said. During the 2008 crisis, GM notably benefited from aid of nearly $ 50 billion from Washington.
"Commercial Tsunami" (PSA)
Either way, the alliance with GM should definitely put an end to Peugeot's presence in the Islamic Republic. "We are not continuing for the moment," replied the spokesperson laconically, while specifying that the first effects of the union between the two groups would not be felt until 2016. However, the departure of Peugeot from Iran may have a relatively limited impact on the brand. According to Le Monde, the loss of the Iranian market would actually correspond to a shortfall for Peugeot of 640 to 850 million euros. That is a derisory share of its turnover in 2011, which amounted to 42,7 billion euros.
Thus, PSA refutes any link between the closure of Aulnay and the cessation of its activities in Iran, especially since it directly affects only 115 employees of Vesoul, who will all be reclassified internally, ensures PSA. To justify its social plan, the company highlights the drop in sales in Europe, which therefore does not include the cessation of activity in Iran. "A commercial tsunami hit the European market", explains the spokesperson for the brand. Since 2007, PSA sales on the Old Continent have indeed fallen by 23%. And that did not get better in 2012, with an 8% drop recorded since the start of the year. "Our problem is that 60% of our sales are concentrated in southern Europe, in countries hit hard by the crisis," said the spokesperson. Who concludes: "The direct result is that our factories in Europe are underutilized."
Ahmed wrote: the difficulty is no longer to manufacture, but to sell.
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