Ads for cars would be illegal in Europe
European NGOs are launching an international campaign to encourage the largest number of Belgian and European citizens to lodge complaints against car advertising. Objective: that the fuel consumption and CO2 emissions of vehicles are finally mentioned in large print. As foreseen by a European directive that nobody had noticed so far.
Almost all car advertising in Belgium and Europe, in newspapers, magazines and billboards, would not comply with Directive 1999 / 94 / EC on the "availability of consumer information". of fuel and CO2 emissions. Pierre Ozer, a researcher at the Department of Environmental Sciences and Management at the University of Liège, is convinced.
It refers to the Royal Decree of 5 September 2001 which transposes the directive into Belgian law, which specifies that the consumption and emissions of CO2 of a vehicle "must be easily readable and at least as visible as the main part of the information appearing in the [advertisement] ". However, the researcher believes, this is not the case, the emissions are systematically mentioned in small print. He has therefore lodged a complaint, privately, against about fifteen pubs with the Advertising Ethics Jury (JEP), the self-regulatory body of the sector, as well as with the General Management Control and Mediation of the Federal Public Service. Economy.
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