CO2: car ads would all be illegal

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CO2: car ads would all be illegal




by Christophe » 06/03/08, 09:51

Ads for cars would be illegal in Europe

European NGOs are launching an international campaign to encourage the largest number of Belgian and European citizens to lodge complaints against car advertising. Objective: that the fuel consumption and CO2 emissions of vehicles are finally mentioned in large print. As foreseen by a European directive that nobody had noticed so far.

Almost all car advertising in Belgium and Europe, in newspapers, magazines and billboards, would not comply with Directive 1999 / 94 / EC on the "availability of consumer information". of fuel and CO2 emissions. Pierre Ozer, a researcher at the Department of Environmental Sciences and Management at the University of Liège, is convinced.

It refers to the Royal Decree of 5 September 2001 which transposes the directive into Belgian law, which specifies that the consumption and emissions of CO2 of a vehicle "must be easily readable and at least as visible as the main part of the information appearing in the [advertisement] ". However, the researcher believes, this is not the case, the emissions are systematically mentioned in small print. He has therefore lodged a complaint, privately, against about fifteen pubs with the Advertising Ethics Jury (JEP), the self-regulatory body of the sector, as well as with the General Management Control and Mediation of the Federal Public Service. Economy.


Read more and / or buy the excellent magazine "Imagine": http://www.imagine-magazine.com/lire/sp ... article897
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by Christophe » 06/03/08, 10:10

1) Here's what the ads should look like if the directive is followed:

Image

2) This fact shocked me much less than the following widely used media and advertising names:

- clean or green car
- clean engine or green
- make a "gesture" for the environment by changing car
- 4x4 and SUV "cut" for the CITY !!
- and especially the proof above: green color pretty much everywhere...
- etc., etc

To crown it all, the "green" bonuses granted to SUVs: https://www.econologie.com/forums/le-mitsubi ... t4611.html
Last edited by Christophe the 06 / 03 / 08, 10: 19, 1 edited once.
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by sonysteph37 » 06/03/08, 10:16

Yes, unfortunately the builders, help by the publicists take most of the people for cons ....
putting green leaves or other trees on their ads.
Most people believe it by total ignorance, from all sides.

hypocrisy a very human evil ...
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by Christophe » 06/03/08, 10:20

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by jean63 » 06/03/08, 12:14

"Safari in the city".. anything !! to get on sidewalks and" chase "pedestrians and cyclists more easily with parebuffles : Shock:

I would say even more :

Even by magnifying what always appears is the CO2 emissions .... and in very small "driving a car generates emissions of NO2, SO2, CO2, fine particles ....." while forgetting to d ' to write "that can contribute to respiratory, cardiovascular and cancer diseases .... especially for diesels"...
Remember how the text on cigarette packs evolved before it came to "SMOKING KILLS".

According to a report on the Geneva Motor Show heard yesterday on FR2, 4X4s and large luxury cars are still selling more (+ 20% in one year I believe). I put the report online in the "news" section.
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by Christophe » 06/03/08, 12:26

jean63 wrote:Remember how the text on cigarette packs evolved before it came to "SMOKING KILLS".


The comparison is judicious Jean, because at the level of the dead, pollution kills almost as much as the cigarette ... but it is careful not to say it in the open because: we have no solution ...

See: https://www.econologie.com/les-morts-de- ... -2948.html
https://www.econologie.com/forums/les-morts- ... t1901.html
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by Christophe » 20/03/08, 23:40

A national campaign is expected to be launched next week against illegal auto advertising.
The major French media should relay.

As a Belgian, you can already participate by filing a complaint about the ads near you here: http://www.affichezleco2.fr/ (section "Submit a complaint")

For the French it will be available next week.

There is every reason to believe that 99% of car advertisements published in newspapers, magazines or billboards in the streets are illegal in the European Union. Indeed, they do appear to be in breach of Directive 1999 / 94 / EC, which stipulates that the consumption of vehicles and their CO2 emissions must be 'easily readable and at least as visible as the main part of the information contained in [ advertisement] ".

Or do the test: look for this information on an ad. You will find them ... systematically in small print. Much less visible than the "main piece of information" - slogans - featured in the ad. In fact, fuel consumption and CO2 emissions are almost impossible to read unless you have your nose on it. And even...


We are not the only one to say it, some big Belgian media already speak about it:

Image

https://www.econologie.info/share/partag ... 6VZnyf.pdf

2 other articles in .pdf:
https://www.econologie.info/share/partag ... b5rfBB.pdf
https://www.econologie.info/share/partag ... 9do31A.pdf
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