Labels products and consumers: a deception?

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Labels products and consumers: a deception?




by Christophe » 20/11/09, 14:46

A guide to distinguish real and false labels

Sixty labels or pictograms decrypted and evaluated according to their reliability, this is what proposes the guide of the labels and the responsible consumption, realized by the team of the site "mescoursespourlaplanete.com", with the support of Ademe. A welcome help for the consumer, more and more seduced by responsible products, but also become more and more suspicious.

Labels, logos and logos green, fair, responsible ... the consumer most involved in sustainable purchasing is lost in conjectures! And if several studies point to a growing demand for these products, the passage to the act of purchase is hardly facilitated by the proliferation of labels, official or not, which appear in recent years. In summary, this profusion becomes counterproductive and largely contributes to discrediting these approaches, whether they are reliable or not. Supposed to allow the consumer to quickly identify the products, they end up creating, at a minimum, confusion. 15% of the population even shows great mistrust and "does not believe" labels, while one in two French is well aware of the "label fraud" on certain products.

"In this area, there is on the one hand those who agree to play the game of transparency, and have their approach verified by an independent body, and the others, who are content with self-declarations," said Christine Cros, head of sustainable consumption at Ademe. Based on this observation, the agency has chosen to support two labels, the "NF" and the "European Ecolabel", flagship labels to "pull the whole market" towards more demanding approaches. Yet, on the corporate and brand side, several obstacles remain: the major brands, whose strategy seeks above all to differentiate themselves from their competitors, do not want a collective label. "Brands are afraid of losing their identity and image," Christine Cros observes. It is to be hoped that they will be able to comply with the labels if consumers confirm this trend on the market ".


Suite and source: http://www.novethic.fr/novethic/planete ... 122350.jsp

Coincidence? In the same genre, a special envoy report broadcast last night:

What are the labels worth?

A report by Lauren Klein and Jean-Charles Doria

PDO (Protected Designation of Origin), IGP (Protected Geographical Indication), Farm products or flavor of the year: these logos, prominently on packaging, are supposed to guarantee the quality or origin of food products. According to a survey, more than one in two French people say they trust them. Yet behind these mentions sometimes hide surprises. Alongside the labels strictly supervised by the State, consumers thus find names which seem to have more to do with advertising. Should we trust an olive oil which carries the mention "Origine Provence"? What does the "Flavor of the Year" logo reward? Does a Bayonne ham necessarily come from breeding in the Basque country? While many consumers are lost in the jungle of labels, investigate these labels.


May be available in stream in the coming days: http://envoye-special.france2.fr/index- ... rique=1247
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