The press, automotive advertising and CO2 ...

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The press, automotive advertising and CO2 ...




by Christophe » 11/07/09, 11:53

I found, by chance, in an "old" mail of 2007, an interesting classification: the density of "automobile advertising and CO2 related" in French weeklies.

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Results

- Side advertising hype, little change with an average 5% of the pages dedicated to the promotion of global warming. Special mention for the trio Match, Express and Nouvel Observateur who dedicate no less than 11 to 12 pages to the Sainte Automobile.

- It should also be noted that Marianne seems willing to join her colleagues quietly by regularly increasing its number of advertisements.

- With regard to CO2 emissions, if they seem to be lower than in previous years, with an average of 179gCO2 / km, they still hover well above the 140g target of 2008. The Nouvel Observateur has the honor to present the two most emitting models: Audi R8 (349gCO2 / km) and the Hummer H3 (327gCO2 / km), without comments.

- Side consumptions display can be noted some progress since a single claim has concealed them; the Volkswagen infomercial of VSD. It must be said that the 248gCO2 / km of Touran would have done a bit of work in the middle of the photos dominating nature ...

- The other pseudo tests advertising all have a word on the consumptions but can omit the emissions of CO2 (Mercedes C220 in Match). For the latter we have a thought for the journalist who is likely to see his career compromised: he reports a consumption of 9l / 100km during the test, compared to 6,1l / 100km announced in the technical sheet ...


Full report: https://www.econologie.info/share/partag ... JyTFqD.pdf

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