Internet advertising: the free content ...

[Did67]

e) If I wanted to disappear qu'Econologie you think I would do this? It is precisely just the opposite ...

Yes of course !

Note that I had put a triple question mark, which means that it was a question and not an affirmation ... I was afraid that if you have 25 people "likely" to give, they will do so under this form and therefore there is a wave, then it dries up ... I was more for a subscription with a permanent, regular transfer ...

Note also that I try to do my best to contribute to survival, trying to drain the audience that I have elsewhere, etc ... So no problem. No misunderstandings.

[Christophe]

Yes a permanent subscription is what would be best for survival ... let's say it is to test the ground there ... a test what

I know that you bring a lot to the site and to econology ... you are an example to follow! But as I have said many times, society is changing ... and obviously the sharing of ideas (real ones ... not the trivialities of social networks) via forums is not too popular with Internet users now ... I think ???

Just like ecology for that matter: I think many have become discouraged ... there is still everything to do!

[Did67]

society is changing ... and obviously the sharing of ideas (real ones ... not the trivialities of social networks) via forums is not too popular with Internet users now ... I think ???

And at the same time, in spite of the austerity of the remarks which I develop (the one who follows the thread on the PP must learn things from it to follow my reasoning - if he starts from zero!), In spite of the length of my answers, in spite of the slowness - wanted or at least assumed - of the videos or their "abnormal" duration, we also see that there are niches, against the grain of "noise" (sounds that do not have much meaning).

My loyal audience on Youtube is around 2 to 3 people.

I have expressed my amazement several times. And it continues!

I now border on the 1 subscribers on Youtube.

I have several invitations for conferences ...

Yesterday I spent my afternoon with a young person who wants to settle down and we sketched out a cooperation in order to launch a "professional" model of the Potager du Laesseux ...

There, I'm waiting for Germans ...

On econology, the threads concerning the Lazy Vegetable Garden hold the upper hand permanently (with humor, isn't it Flytox?).

So I think there is room - maybe a little place - for seriousness!

The competition of "idiocy" and noise, on the other hand, is lost! And you know what I think of ego battles and playground fun that pollute and discredit a site ... To the point where I was once or twice on the verge of migrating and leaving econology and its noise ...

[Christophe]

So I think there is room - maybe a little place - for seriousness!

Yes I agree: a small one ... and that is the current problem of Internet 2.0 ...
And this is not going in the right direction AMHA ...

Anyway, well done for your success on Youtube

[Did67]

The milestone of 1 subscribers is in sight. Maybe this weekend?

[Did67]

Yes I agree: a small one ... and that is the current problem of Internet 2.0 ...
And this is not going in the right direction AMHA ...

That's why we have to go "against the grain". It is not once that Apple and Samsung dominate the market for advanced smartphones, that Wiko and others squatter that of the "low cost" that it is necessary to embark on the smartphone ... The market has "crystallized" and segmented.

Likewise, in internet 2.0 as you say, there is no need to want to "make the buzz". We have to do content and quality.

After the problem is that the system is based on ridiculous remunerations, so there must be very many!

[Did67]

Well, that doesn't have much to do ... Anyway, I don't know?

http://www.lemonde.fr/pixels/article/20 ... 08996.html

[nath_maison]

my god where are we going?)!

Towards a super database that will no longer be managed by states, countries (as for identity information) but by American companies!
Unless it is us who build our own software and our own sites then it will be we who can have full access to this super BDD which is being set up!

[Did67]

An article on the subject appeared on the website of the newspaper Le Monde ...

The allergy to Internet advertising is asserting itself

The number of internet users who have installed adblocks has increased by 20% in ten months. Now more than a third of them use ad blockers.

THE ECONOMY WORLD | 22.11.2016/12/05 at XNUMX:XNUMX pm | By Alexis Delcambre

In ten months, the number of French Internet users equipped with ad blocker software has increased by 20%. This is the main lesson of an Ipsos study commissioned by the French branch of the Interactive Advertising Bureau (IAB), an association in the digital advertising sector, presented on Tuesday 22 November.

Out of a sample of 11 people representative of the French Internet population, 701% declared, in November, using an adblock. They were 36% in January, on a similar sample. This progression reflects growing disapproval of certain aspects of digital advertising, or even its very principle. This is a source of concern for industry players, from advertisers to site publishers, who often make a living from advertising revenue.

In ten months, the adblock phenomenon has expanded and affects the general public more. Already adopted by the youngest - 55% of 16-24 year olds questioned use a blocker - it has spread in other age categories and today concerns 45% of 25-34 year olds, 33% of 35- 49 years old and 31% of 50-59 year olds. The strongest increase is recorded among those aged 60 and over: 26% of them are now equipped, an increase of 30% since January. "There is a ripple effect, even if we can not speak of spread," interprets David Lacombled, president of IAB France.

The laptop is, by far, the device that causes the most adblocking: 70% of adblockers have chosen to install blocking software on their laptop, a share that drops to 53% on desktop. On the other hand, only 13% did it on their mobile and 12% on their tablet, two screens on which the advertising formats are less impactful, and limited by the use of applications rather than browsers.

What are the motivations of adblockers? When asked, 50% of them ask for less repetition of the same ads, in a reference to targeted ads that can follow a user from site to site for days or weeks, when he has researched or bought a product online. 40% also want “less bulk”, that is to say less invasive formats. 37% claim a "better contextualization" of the advertisements, and 28% "more originality".

Finally, among adblockers as among those who do not use a blocker, 88% of those questioned declare themselves "disturbed" and "worried" about the use of their personal data by private companies. Finally, the impression is that "the Internet media pays for others", as Mr. Lacombled believes: when an individual feels a general saturation in the face of advertising, he acts, to limit it, on the only media where tools exist filtering.

Is it possible to go back? If the number of adblock users has increased, the same goes for those who have stopped using them: 9% of the sample declares that they have given up blocking ads (+ 4 points compared to January). Among the others, those who temporarily deactivate their blocker are also more numerous (59%, + 3 points). This deactivation is first of all the result of the constraint, at 84%: some sites have indeed chosen to close access to browsers with adblock teams. 28% of users also declare that they deactivate in solidarity with certain sites.

We can see in these figures the reflection of awareness campaigns carried out on several sites, including that of Le Monde, at the initiative of Geste (grouping of publishers of online services). "There are more adblocks, but also more walkouts, which shows an adaptation to the reading contract offered by each site," still thinks David Lacombled.

These results therefore constitute an incentive for the advertising industry to pursue its reflections to develop better accepted forms. The IAB is a member of the Coalition for Better Ads alongside Google, other industry organizations, advertisers and the media such as the Washington Post. Consultations are underway in several countries, including France, in order to achieve a standardization of formats in early 2017. A charter is also being written, two approaches to which the Union of Advertisers (UDA) contributes. At the same time, other players, such as SRI and Udecam, are working to create labels. One of the current challenges is the convergence between these different initiatives.

Learn more about http://www.lemonde.fr/actualite-medias/ ... GvtU2gR.99

[Did67]

It is not directly related to the subject, but there is still a vague link with "econology" and its survival, I think.

The IMDB site closes its forums, lack of traffic and the fault of the trolls

Places of exchange in the Internet in early 2000, forums very general public, like that of the cinephile database, no longer made sense in 2017.

THE WORLD | 07.02.2017/13/20 07.02.2017:13 pm • Updated on 54/XNUMX/XNUMX XNUMX:XNUMX pm | By Luc Vinogradoff


The Internet Movie Database (IMDB), the Anglo-Saxon equivalent of AlloCiné, is a wealth of information on films, you can get lost looking for the name of a director or the name of this song which almost arrived at the end of the last Terrence Malick. It was also a place of conversation and exchange for moviegoers, but it will soon not be any more.

IMDB, which was bought in 1998 by Amazon, announced that its forums will close by February 20. The decision "was made after taking into account the data and the traffic." In other words, the existence of forum did not yield enough in view of the costs of moderation (which are still low, it was enough to read it) and maintenance (even if the design is… very old).

IMDB recalls what everyone had already noticed in 2017: the discussion, whether it revolves around the cinema, hats or the best way to plant flowers on a roof, has moved on social networks. The forum was the perfect place of exchange in the Internet of the early 2000s, when ADSL was not the norm and the choice of our avatar was an almost metaphysical question.

It cannot be measured today by the addition of Facebook, Twitter, Tumblr, Pinterest, Snapchat, YouTube, Instragram. It would make no sense to keep it alive for a micro-community, especially since Amazon sees IMDB mainly as a database to feed its services and not at all as a social tool.

At the very bottom of the digital channel

The press release also notes that the forums "No longer provided a positive and useful experience for the vast majority of our 250 million monthly visitors", which is a corporate twist to say that the trolls had colonized this space and that any attempt at exchange had a good chance of ending in insults and threats.

One or two discrete petitions have been created to regret the closure, with arguments as narrow as "many people cannot handle trolls, but the fact is that no one is forced to post on these forums, we do it of our own free will ”. There have been a few nostalgic messages circulating on the networks, with former users remembering their first digital interactions in the Internet of yore.

Other than that, few tears fell for them. forums IMDB. The epitaphs are tough, they leave no regrets for what TechCrunch considered "one of the worst places to socialize on the Internet." Who will miss forums "Notoriously known to host some of the most hateful and pointless discussions around"?

Gizmodo stood up, went to the coffin and delivered a similar tribute:

"The majority of posts on these forums were low-level bullshit that barely helped one better appreciate a movie, series, or actor. We can come up with some crappy opinions on this on our own, thank you very much. "

Even Reddit is getting high, which is a phrase you don't often read. By dint of finding and sharing silly posts spotted on IMDB, a member makes a comparison which drives the last nail in the soon posthumous reputation of forums IMDB, fallen very, very low in the digital gutter:

"Reddit / Movies can sometimes be zero, but sometimes be good too. It’s the Harvard of forums Internet moviegoers when compared to IMDB or Youtube. "

Learn more about http://www.lemonde.fr/big-browser/artic ... 4HHGV50.99