Internet advertising: the free content ...

[Gaston]

The work firewall also has an "anti-ad" side effect in that it prohibits connection to many domains ... in which most of the servers hosting advertising are located.
And there, no user settings possible ...

[Christophe]

At work this can be understandable and I hope they also block facebook! Otherwise it's just anything ^^

Now ban advertising systematically and by default to millions of French people (free = 23% market share according to http://www.journaldunet.com/ebusiness/t ... en-france/) and without asking their opinion, I find it abusive.

It is contributing to the homogenization of the web towards a few dozen giants (and none are French or even European)! It is ultimately killing French advertising on the Internet! And therefore greatly reduce French commercial activity on the net ... (pub = client = CA ...)

"Brilliant" so the "strategy" of free to destroy the French economy a little more (not sure that other ISPs do not do the same for that matter ...) ... there are engineers who are really lacking of economic logic ...

ps: a little research shows that the free box adblock dates from (at least) 2013 ...

[chatelot16]

I always ask the same question: how much does hosting cost, and how much does advertising bring in?

next question how much would the accommodation cost if there were no advertising?

I have the impression that the advertisement complicates everything and slows down access to forum , therefore repels readers and decreases the profit of advertising

how much should be given to econology to completely suppress advertising? I say well to suppress completely and not only for those who have given ... because to suppress only for those who have given you have to identify everyone which_ continues to complicate the operation of the server as if there was still advertising ... by completely removing advertising for everyone the content will be the same for everyone and the caches at all levels of the web will serve more often and less traffic for the server: therefore cheaper and faster hosting

should we remove the ad permanently, or simply as a trial some time depending on the donation?

if it gives enough to replace the ad for a month, take it out for a month, and return to the ad after that if it doesn't give more

and if the removal of the ad shows benefits there may be enough donation to do without the ad

[Christophe]

The advertising currently covers roughly the costs related to the operation of the site: some months a little more others a little less, in short it is hardly balanced (I speak in "economic" gross figures ... without the social charges that I had to delete by closing the shop on June 30 ...) ...

This is where the site is: it no longer generates enough income to do anything other than survive ... and, it is essentially the fault of the system since it currently concerns ALL small sites which are all in the process of closing or struggle...

Here is an idea of ​​a business model based on paid registration with some figures and forecasts: http://paragliding.rocktheoutdoor.com/e ... scription/

I do not really believe in a paid subscription (in the field of econology even less ...) allowing to do something other than survival. I fear that this is not a viable economic model for small sites (we are not Mediapart ...), moreover limiting the content to paying members is penalizing the referencing of a site ... This goes to the against my philosophy of econology which must be accessible to all.

I will all the same (re) make a "Support the site" page ... to see what happens (without much hope but who tries nothing ...)

[Did67]

I don't know if a page, "like that", is enough.

It is indeed necessary to mobilize a "group" of people sufficiently involved and interested ...

We had mentioned the issue of a subscription. From memory, it seems to me to have been the only one to have said "OK, if that remains modest" ... AND I forgot to say: "On condition of not being the only one" ... But I believe that I was the only one, so it didn't go any further ...

So I think we have to start by saying how much it would take every month ... And at the same time, identify the "goodwill" ... Suddenly, that would allow everyone to say knowingly: OK, since there is such, such, such, since we are X people, since it costs Y per month, I am ready to commit to the level of Y / X ...

Choose between a "premium" formula, where subscribers paying monthly are spared advertising and provide a "financial base". And the "butterflies", who will have the advertising to finance their browsing ... I don't think that technically, you can differentiate the "premium" from the "browsers" in terms of transfer speed and "server errors" (priority access), but that's what it should also ...

[chatelot16]

we know how many regular readers there are ... but we still don't know what the price of the current accommodation is ... we can't move forward until we know more

a site with low traffic costs a ridiculous accommodation price ... a site with a lot of traffic costs more especially if the ad complicates the traffic ... if the complication due to the ad does not cost more than what reports advertising it's time to stop advertising

how much should you give to remove the ad for 1 month? or how much for 1 year?

give to have the privilege of seeing without advertising a forum desert because the ad scares away potential non-donor and stupid participants! if i give it is so that the forum works without ads even for those who have no money but give content

I think and I hope that the complete absence of advertising makes it possible to reduce the cost price of forum ... but it's you christophe who has the data ... and you don't say anything

[Gaston]

Advertising costs (a little) in complexity (in processing time on the server of the forum), but I think it costs very little in bandwidth because the advertisements themselves are hosted on the servers of advertisers: the server of forum is content to generate links to external pages which are called by the user's browser.

Deleting the ad should therefore only have a marginal impact on server traffic (which is sizing for its hosting cost).

On the other hand, in terms of speed perceived by the user, the loading time of the ads can impact the display time of the page.

[Christophe]

Yes Gaston and for those who want to be convinced: just test the site speed from your connection ... with and without Adblock activated, for example with the Firebug extension ...

In short, speed is still a false anti-advertising argument (but yes you will soon have the austere and formatted web because you did not want to "finance" freedom of expression with basic, primary and selfish anti-advertising behavior. ...) ...

ps: chatelot, giving to have no more advertising is not a donation it is a subscription ... a donation is nothing in return ...

[Christophe]

... and you don't say anything

I say nothing? Is that so?

I think I was quite explicit in my previous message (for a public message ... and if you want to know more, it's by email ...) for the moment it is more or less balanced ... but that no longer gives me food - which was the case for 10 years and even for 3 (with my little one) when the site and the store were running well ...

Here it will give you an idea of ​​the fall undergone by the big paradigm changes of the web of the last years ... the examples of other recent bankruptcies of small and medium sites prove well that it is conjectural!

Otherwise as Gaston suggests, advertising has no impact on the price of the server (unless you are an ad server of course), but when you are a webmaster, there is not only the price of the server, there is full of services around (SSL, mail and newsletter server, domain name, anti-spam ...) which have become highly professional in recent years and which says professional says cost (in 2010 we could still imagine managing or even its newsletter server, that's what I did ... but today it has become unthinkable ...)

Most people would have thrown in the towel long ago ... but I'm a stubborn one!

[Did67]

WE MOBILIZE OR SODOMIZE DROSOPHILES ????

1) Christophe:

- can you give me a monthly budget to maintain the server and cover the other "ancillary costs"; in other words, saving econology, how much does it cost per month?

2) All others:

- who is a priori sufficiently interested in the maintenance and, for that, ready to put the hand in the pocket in the form of a subscription (monthly or annual transfer - not a "promise of donation" which will be quickly forgotten) as it s would subscribe to this or that duck ???

We start on a "no ads" hypothesis.