Scams to the environment or energies: escrology?

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Targol
Econologue expert
Econologue expert
posts: 1897
Registration: 04/05/06, 16:49
Location: Bordeaux region
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by Targol » 15/01/08, 20:58

Remundo wrote:Thank you Targol for this refocus very relevant, too bad for my joke : Cry:

Regards

More ...
Do not Cry....
She was your joke. A little polluted by the ad, but still.
It was just after a long digression on the nuclear, we were slowly moving to another HS on laundry.
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"Anyone who believes that exponential growth can continue indefinitely in a finite world is a fool, or an economist." KEBoulding
Christine
Grand Econologue
Grand Econologue
posts: 1144
Registration: 09/08/04, 22:53
Location: In Belgium, once
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by Christine » 19/02/08, 13:00

Read on the site of an energy supplier 100% green:

What is natural gas?

Natural gas is the result of the natural transformation of organic matter for millions of years. In addition, it is distributed to the consumer without having undergone a major transformation after its extraction.

How is natural gas clean?

While burning, it emits no dust, no soot, no smoke. Its combustion, like our breathing, produces only water vapor and carbon dioxide (CO2), transformed back into oxygen by the plants.


100% green natural gas because 100% "natural", you had to dare! And why not "organic" while doing it?

Suggested slogan: "With natural gas, let the Earth breathe"
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Christophe
Moderator
Moderator
posts: 79126
Registration: 10/02/03, 14:06
Location: Greenhouse planet
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by Christophe » 19/02/08, 13:09

Hihiihihih :) Natural gas is as natural as oil is... I never understood correctly we used this term in French.

In German it is ErdGas so the gas of the Earth (in the sense of the ground I think) is therefore more "correct" ...

Slogan idea for hucksters:

Gas is the land that fires, oil is the land that ... JOKER stay polite :)
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Christophe
Moderator
Moderator
posts: 79126
Registration: 10/02/03, 14:06
Location: Greenhouse planet
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by Christophe » 18/11/09, 19:38

A guide to distinguish real and false labels

Sixty labels or pictograms decrypted and evaluated according to their reliability, this is what proposes the guide of the labels and the responsible consumption, realized by the team of the site "mescoursespourlaplanete.com", with the support of Ademe. A welcome help for the consumer, more and more seduced by responsible products, but also become more and more suspicious.

Labels, logos and logos green, fair, responsible ... the consumer most involved in sustainable purchasing is lost in conjectures! And if several studies point to a growing demand for these products, the passage to the act of purchase is hardly facilitated by the proliferation of labels, official or not, which appear in recent years. In summary, this profusion becomes counterproductive and largely contributes to discrediting these approaches, whether they are reliable or not. Supposed to allow the consumer to quickly identify the products, they end up creating, at a minimum, confusion. 15% of the population even shows great mistrust and "does not believe" labels, while one in two French is well aware of the "label fraud" on certain products.

"In this area, there is on the one hand those who agree to play the game of transparency, and have their approach verified by an independent body, and the others, who are content with self-declarations," said Christine Cros, head of sustainable consumption at Ademe. Based on this observation, the agency has chosen to support two labels, the "NF" and the "European Ecolabel", flagship labels to "pull the whole market" towards more demanding approaches. Yet, on the corporate and brand side, several obstacles remain: the major brands, whose strategy seeks above all to differentiate themselves from their competitors, do not want a collective label. "Brands are afraid of losing their identity and image," Christine Cros observes. It is to be hoped that they will be able to comply with the labels if consumers confirm this trend on the market ".

A problem of supply

Another obstacle: few producers agree to embark on an ambitious labeling process if consumers are not ready and aware of the purchase of such products. It is a kind of vicious circle: companies claim that there is no demand, while consumer representatives refer to a "problem of supply". And defeat the often-used argument that the "average" consumer is not ready. "Responsible consumption is a good supply problem," says Marie-Jeanne Husset, editor-in-chief of 60 magazine. According to a survey of our readers, 95% of them are ready to go to the act of purchase and consider it important to have an official and loyal label. Véronique Speech-Buhot, Sustainable Development Director of Carrefour also notes a "rise in power of these products. In 5 years, all consumers will ask us for organic and responsible products, "she plans.

The FIFG's investigations of responsible purchasing behavior also point in the same direction. 9 French on 10 declare to take into account the environment in their act of purchase, and 92% have a positive opinion on the approach of labeling. "The label is the first criterion to ensure the ecological qualities of a product, said Christian Jourdain, Director General of the IFOP in charge of development. But this is not enough, because a majority knows that some labels are not reliable.

Legitimacy

In fact, consumers are not mistaken on the subject! In the "Guide to Labels and Responsible Consumption" *, only a minority of the 60 labels reviewed meet all the criteria to qualify for the "good label" title. If the public or private origin of the label does not imply a value judgment, on the other hand, the fact that it is verified or not by an independent third party is an essential element taken into account in the guide. "It is a guarantee of reliability, says Marie-France Corre, coordinator of the guide. If the information is not verifiable, it is not reliable. The guide also reminds us that the organic and fair ranges developed by the distributor brands (Carrefour Agir, Casino Ecologique, Auchan Mieux Vivre ...) provide guarantees only if they are "accompanied by serious labels, official or private, validated by independent controls ". Hence the particular attention that must be paid to the consumer, knowing that some brands have a confusion -reussie- with labels ... On the corporate side, Véronique Speech-Buhot highlights the difficulty of "talking to the consumer and being legitimate". "All labels are problematic because they are not explicit," she says. Some are supported by NGOs, others are not, while some products go beyond the requirements of the label ... In reality, it is very difficult to tell the consumer today that a product is virtuous or not. We must not make him believe that a tablet can guarantee a good social and environmental quality, it is a lure ".
Nonetheless, the "real" labels and certifications make producers comply with specifications and remain indispensable in the absence of new regulations.

* The Guide to Labeling and Responsible Consumption
Mondial Village Publishing, November 2009. In bookstore, 176 pages, 9,95 euros.

www.mescoursespourlaplanete.com

Véronique Smée
Posted on: 18 / 11 / 2009
© 2009 Novethic - All rights reserved


http://www.novethic.fr/novethic/planete ... 122350.jsp
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