Marketing of "free" is flourishing on supermarket shelves and catchy advertising is taking hold of "GMO free", "palm oil free", "gluten free", "paraben free", "preservative free" ...
Food paranoia
All these negative allegations fuel food paranoia and create a climate of mistrust among consumers likely to turn against large-scale food distribution! The latter takes the risk of funding militant associations opposed to pesticides and GMOs to contribute to the development of the more profitable organic market. Carrefour and Auchan finance CRIIGEN *, whose mediated and dependent studies against GMOs and the Roundup® weed killer are regularly challenged by the scientific community.
Several organic distribution companies, such as Biocoop, are helping to finance the association Générations futures, the spearhead of the opposition to pesticides.
In October 2010, Carrefour launched a major marketing campaign "fed without GMOs" on 300 products of its brand from breeding. Operation hailed by José Bové, Greenpeace and WWF. This initiative was intended to be reassuring for consumers. But how many consumers know that no food product made from animals fed with GMOs (meat, milk, eggs) can contain traces of them (DNA or proteins)?
Organic food perceived without pesticides or GMOs are considered beneficial for health and the environment and have undeniably become a buoyant and profitable market sector for all major food groups.
So many actors who prefer to erase the real health risks of products stamped AB, especially biological contaminants such as mycotoxins, salmonella or bacteria. Who dares to forget that a mutant and pathogenic strain of Escherichia coli caused about fifty deaths in Germany in 2011?
The marketing operation launched with a lot of publicity in January 2017 by the Système U group, aimed at the eradication of "90 controversial substances" in the products of its brand, constitutes a new and worrying drift of large food distribution. The CEO of Système U affirms that these 90 incriminated substances are the result of 5 years of expert research. Which experts? Their identities are not disclosed. Neither did their studies. https://www.latribune.fr/opinions/tribu ... 61603.html
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