Only downside: it only seems to concern "European" Casino products (necessarily in the case of the Chinese it would be a little in the very dark red for transport ...). Finally, let's not quibble, this is very good news for the environment and we hope that it will spill over !!
The Casino Group is developing environmental labeling for products under its brand. This labeling includes 3 indicators: mass and CO2 content of the packaging, recyclability, and distance traveled.
In the near future, you will find this environmental labeling system for Casino brand products in stores: the Saint-Etienne distributor has decided to inform consumers about the environmental impact of its products.
This system was developed by the company BIO Intelligence Service, on behalf of the company Casino. It has been validated by ADEME, which supports this project technically and financially.
The 3 indicators defined to date provide information on the key environmental challenges of consumer products at European level:
* The transport of food products represents more than a third of road freight traffic
* 27% (by weight) of household waste is packaging
* Over 80% of household packaging waste comes from food products
The labeling contains two levels of information: quantified information and a color code describing the extent of the associated environmental impacts (as in the case of the energy label).
The labeling format presented above is not final, it will be adapted soon, in order to be easily understood by all consumers.
Source: http://www.enerzine.com/lineblog/22/308 ... ental.html